Loyal readers check blogs daily to keep up with the latest trends, and in many cases see bloggers as friends lending valuable tips and advice. The 50 Best Food & Cooking Blogs to Read in 2021 - Detailed.com Want to know the best sites in … Such a blog may comprise of anything ranging from cooking styles, recipes, types of foods, food testing, reviews about different types of food, healthy eating, and food photography. Kalyn’s Kitchen. Deliciously Ella. Whether a mother looking for a new recipe, a young adult learning to cook for themselves, or an individual adjusting to new dietary restrictions, food blogs offer value to many types of consumers. Writer and photographer couple Sonja and Alex have paired up to share pretty, simple cooking online and in print. YepRecipes features a catalog of diverse recipes that are taste tested and compiled in a user friendly and clutter free format for their readers. Site has an easy layout with quick links for all categories at the top of the page. https://www.skinnytaste.com/Healthy dishes full of flavor with clear, flexible meal plans that have calorie counts and Weight Watchers Freestyle Smart Points. Practical and interesting recipes, mainly vegetarian and lots of noodle dishes. https://dinnerthendessert.com/The blog contains chef approved recipes including dinners, desserts, sides, slow cooker recipes, copycat recipes that are easy to make, homemade and family friendly. Alexandra loves cooking everything from scratch including salad dressings, stocks, and beans and legumes. https://thestayathomechef.com/blog/Flavor Thyme Recipes is a food blog that features all If you think your site could make it into the top 50 (any category), please view our submission process. Food blogger Susannah Brinkley launched Feast + West in 2014. Though she started her blog in her mid-twenties, baking has since evolved into her full-time career and resulted in three best-selling cookbooks. While compiling the list of top 20 best food bloggers, we noticed one common thing: almost all the bloggers are promoting affiliate products related to food industry to make money from their blogs. Farmer’s wife Ree has mastered tasty, easy cooking for families and big hungry crowds. Potluck recipes, quick and easy dishes, and explanations and recipes about weird and wonderful vegetables. Cooking Classy is the place to find recipes that you, your family and your friends will not only love but will want to make time and time again. Also includes DIY section with lifestyle articles and a general interest blog. Downshiftology is a healthy food and lifestyle website with hundreds of simple, wholesome and delicious recipes (always gluten-free!). As his passion for healthy eating grew, he launched Fit Men Cook as a platform to share his recipes with others. Raleigh, North Carolina, United States About Blog The Recipe Critic is a delicious … Top 15 Food Bloggers 1. A good variety of everything from beverages to meals to desserts. Easy to follow recipes make all her desserts seem possible, and the hints and tips are valuable extras. Since then, her platform has grown into a mobile app, three cookbooks, her own deli business, and a line of nutritious snacks. http://www.bakerella.com/Bakerella details some incredibly imaginative and fun easy baking ideas. Brinkley currently resides in Charlotte, North Carolina, and uses this food blog to highlight the intersectionality among design, travel, and food. Their goal is to help home cooks create hearty and delicious dishes at home with their massive recipe library. There are also a range of books and kits available to buy. All things baking with options to browse by category, season, or ingredient. Instant pot, crock pot, and short videos with adaptions for stove-top cooking. Mexico City, Ciudad De Mexico, Mexico About Blog Nicholas Gilman is a food writer based in Mexico City. http://ohsheglows.com/Plant based food recipes, most of which are also gluten free, soy free, and without processed foods. Television chef, recipe developer, and cookbook author Jaden Hair runs this blog on cooking shortcuts, product reviews, and recipes. Excellent DIY section, and inspiring ideas for eating and entertaining. http://www.seriouseats.com/Well-tested interesting recipes, food science, techniques, equipment, and even food histories. These bloggers have had three cookbooks published that show their wide-ranging food interests such as Breakfast for Dinner and That’s My Jam. Healthy recipes, comfort food, and a baby blog about life as a Mom. 1. Pinch of Yum is among the most popular food blogs on the web today. Awesome read, i mostly use YouTube for food so its great to see that there are some awesome streams about travel that will excite my wanderlust lovely read. Elegant, flavorful recipes that are simple to make and mainly vegan and gluten-free. The low-stress way to find your next food blogger job opportunity is on SimplyHired. Food is something that connects us all, and to me, food is the best way to connect and have a true cultural experience! Recipes have down-home cooking with modern twists and easy solutions for busy cooks. Blogger by Google is an easy to use blogging platform. Clothilde loves healthy, natural foods and easy meals that everyone will enjoy. Turn your channel into a tasty destination your fans will drool over. The blog’s name comes from the fact that Jeanine loves seasonal food, often finished off with a squeeze of lemon. London, England, United Kingdom About Blog Emily Leary is a food, lifestyle, and parenting writer and presenter and a mummy too. https://www.browneyedbaker.com/Mostly cooking from scratch, Michelle share recipes for everything from dips to desserts. The L.A. No long wait for approvals. Includes a gluten free section and breakfast recipes that could pass for dessert. You missed foodgoggle.com a great recipe submission site where you can submit food blog links as well as youtube food video links. The Super Niche Blogs: These are bloggers who catalogue a very niche subject within food itself. Delicious-looking recipes and a baking basics series that covers techniques, tools, and tips. Eisermann has a background in fashion design and Muthesius specializes in photography. Its like Pinterest but foodgoggle is specific to food related posts. https://www.budgetbytes.com/Delicious, budget-friendly recipes with cost per recipe and per serving on each tempting image. Professional cook, baker, and author David Lebovitz writes this food blog from Paris. Baker, food photographer, and cookbook author Joy inspires with a site full of delicious baking. DC police have often arrested more people than they did during the Capitol siege. Their recent book Green Kitchen At Home features great recipes from the site that have ingredients that are accessible and non-vegetarian friendly. For newcomers, Pinch of Yum is brought to you by the makers of Food Blogger Pro. Food blogging is not a new concept and has been in the picture for a long time. Whether the perfect cookie or cake, McKenney provides classic recipes that are enjoyed by a diverse audience of nearly 1 million across her social media channels. Al has been vlogging for over two years and has a passion for preparing and enjoying tasty food. The site is also a good source for a variety of authentic Asian recipes. Their recent book Green Kitchen At Home features great recipes from the site that have ingredients that are accessible and non-vegetarian friendly. Most of the recipes on the site are vegetarian. Hungry to feed those food lovers? Recipes are made with accessible ingredients you can buy from your local store, and the site also has videos with owner and cookbook author Deb Perelman. The Recipe Critic. Heather’s site is overflowing with amazing desserts that look too good to be true. Blogger Nicole is also a pastry chef, food writer, and culinary judge. https://www.sweetashoney.co/Sweet As Honey is a blog full of easy low-carb recipes, made with just a few ingredients. https://www.gimmesomeoven.com/Fresh, tasty food that’s easy to prepare. See salaries, compare reviews, easily apply, and get hired. Seasonal cooking and beautiful looking meals. https://www.wpbeginner.com/start-a-wordpress-blog/food-blog-recipes Started in 2008, Gina Homolka’s blog Skinny Taste was grown out of her love for food and photography. and continues to publish new recipes for her readers multiple times a week. http://alexandracooks.com/Seasonal cooking and beautiful looking meals. Features family-friendly cooking and meals. He's the author of Good Food in Mexico City. Includes a gluten free section and breakfast recipes that could pass for dessert. Bakerella details some incredibly imaginative and fun easy baking ideas. All meal plans are free and include grocery lists and brand recommendations. Muthesius was suffering from food allergies, which compelled the pair to either find or create the perfect gluten-free chocolate cake. Frequency 1 video / week Since Feb 2009 The site has recipes, ‘how to’s with great diagrams, videos, podcasts, and tickets to his Eat Your Science shows. Let us create a custom campaign to fit your brand's unique needs. As of September 2017, there are more than, blogs in the world. The blog contains chef approved recipes including dinners, desserts, sides, slow cooker recipes, copycat recipes that are easy to make, homemade and family friendly. It was born out of a love of family, food and photography. https://www.loveandoliveoil.com/Quick, flavorful, and interesting dishes that are designed to be budget friendly. Recipes are easy to follow, and the site has links to everything from one pot recipes to meal prep. Kevin Curry of Fit Men Cook started his blog after working hard to lead a healthier lifestyle. https://www.cookingclassy.com/Cooking Classy is the place to find recipes that you, your family and your friends will not only love but will want to make time and time again. Colorful recipes with seasonal food—often with a twist of lemon. Many are gluten-free and made from whole foods, with the occasional decadent vegan dessert thrown in for fun. The majority of blogs have photos that are taken by the authors of the blogs who are called bloggers for better illustration of what you are about to get. Additionally, she often publishes step-by-step cooking videos and advice for aspiring bloggers. Clothilde loves healthy, natural foods and easy meals that everyone will enjoy. These bloggers have had three cookbooks published that show their wide-ranging food interests such as Breakfast for Dinner and That’s My Jam. Here you can find easy and delicious recipes to choose from for your daily meals. Lori shares easy, creative, and healthy vegan recipes. Hopscotch the Globe. Well-tested interesting recipes, food science, techniques, equipment, and even food histories. Features family-friendly cooking and meals. https://sugarfreelondoner.com/The blog features hundreds of breakfast, dinner & dessert recipes, all of which are sugar-free! It’s also really easy to understand, so it doesn’t take … Emily founded A Mummy Too in 2011 as a food and lifestyle blog for busy parents. 40 food blogger jobs available. Kristin Sarah merges her acting chops with her love for travel in Hopscotch … Spotlight the food https://www.acouplecooks.com/Writer and photographer couple Sonja and Alex have paired up to share pretty, simple cooking online and in print. Many recipes have flavorful twists, and the site offers unique kitchenware for sale. All meal plans are free and include grocery lists and brand recommendations. From appetizers to entrees to desserts, Vegan recipes are readily accessible to all. Ella Woodward launched her blog Deliciously Ella in 2012 after she was diagnosed … Blogs were one of the first social media platforms utilized for. The fruit and veggie dishes on this site will make you consider becoming vegetarian if you aren’t already. Laura in the Kitchen helps viewers turn their … in particular appeal to a diverse consumer base. Alexandra loves cooking everything from scratch including salad dressings, stocks, and beans and legumes. David and Luise bring healthy and simple vegetarian food to a site full of Instagram worthy food photos. Consistency is key. Want your site featured here? Recipes, how-to, kitchen style, and shopping in an easy-to-navigate site. 3. Primarily in-house developed recipes with seasonal ingredients, along with an archives of over 30 years’ worth of old family recipes. http://altonbrown.com/Alton Brown is the host of the Food Network’s Good Eats, Iron Chef America, and Cutthroat Kitchen. Some focus on a specific diet or cuisine while others specifically offer easy-to-follow recipes, but all have successfully found their niche in the blogging world. While a mysterious Japanese chef cooks a variety of popular Japanese … Written by blogging couple Jeanine and Jack, who have also authored a well-received cookbook by the same name. Also includes DIY section with lifestyle articles and a general interest blog. You'll find here street food videos, travel vlogs, and plenty of Thai food videos. Like many other food bloggers, Nora Eisermann and Laura Muthesius were inspired to create their blog due to personal experiences. https://food52.com/Variety of recipes and cooking-related articles with a focus on thoughtful and stylish living. The site strives to provide easy to follow steps for each recipe, and include videos whenever possible. Click the button to get in touch. Food is the reason you should travel, and on my channel you'll watch videos about delicious street food and travel tips! https://sallysbakingaddiction.com/recent-posts/, https://greenkitchenstories.com/recipe-index/, How 16 Companies Dominate Google Search Results, Affiliate SEO in 2020: A 1,000 Keyword Analysis. For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter! https://downshiftology.com/Downshiftology is a healthy food and lifestyle website with hundreds of simple, wholesome and delicious recipes (always gluten-free!). Based in Oklahoma, Ree Drummond of The Pioneer Woman boasts an astounding social reach of 7.3 million people. Flavor Thyme Recipes is a food blog that features all Also has a highly-rated podcast hosted by founder Ed Levine. Easy to follow recipes make all her desserts seem possible, and the hints and tips are valuable extras. Their site has whole foods and delicious meals that are healthy and sustainable. All recipes can be made in under 30 minutes, with one bowl, or with 10 ingredients. Links to a variety of shopping portals as well as Baking 101 and videos. All things baking, from the simple to the fanciful. https://www.loveandlemons.com/Colorful recipes with seasonal food—often with a twist of lemon. The focus of her blog started as recipe development and cooking, but has also expanded into the areas of DIY and life advice. Through his own fitness journey, he realized that hours in the gym wouldn’t make up for a poor diet and started to cook more of his meals. https://www.thekitchn.com/Daily food magazine published by the founders of Apartment Therapy. https://sweetandsavorymeals.com/Here you can find easy and delicious recipes to choose from for your daily meals. Variety of recipes for main meals, baking, drinks, and more. Reply. The site strives to provide easy to follow steps for each recipe, and include videos whenever possible. Great FAQs section with practical answers to genuine reader questions about foods, substitutes, and where to source ingredients. https://www.twopeasandtheirpod.com/Recipes, meal plans, lifestyle, and a cookie section with almost 200 cookie recipes. Everything you ever wanted to know about baking and sweet recipes is here. https://www.mybakingaddiction.com/Everything you ever wanted to know about baking and sweet recipes is here. https://cookieandkate.com/Fresh vegetarian recipes made with real food ingredients. New York Times bestselling author Heidi Swanson writes tasty recipes with natural foods. All recipes can be made in under 30 minutes, with one bowl, or with 10 ingredients. This baker’s paradise is elegantly styled with delicious recipes. Her recipes are intended to be simple and require either 10 ingredients or less, a single bowl or pot, or only 30 minutes to prepare. https://ohmyveggies.com/The fruit and veggie dishes on this site will make you consider becoming vegetarian if you aren’t already. Consider trying these strategies to make your channel a true destination for food lovers. @skinnytaste 1.6M followers; Food blogger and author Gina Homolka has taken the Instagram food community by storm. Great compilation of food submission sites. Variety of recipes and cooking-related articles with a focus on thoughtful and stylish living. https://www.yeprecipes.com/YepRecipes features a catalog of diverse recipes that are taste tested and compiled in a user friendly and clutter free format for their readers. https://myquietkitchen.com/recipes/Lori shares easy, creative, and healthy vegan recipes. These are the 20 Greatest Food Bloggers, Ever. 2. https://www.deliciouseveryday.com/Vegetarian and vegan cooking made with fresh, whole ingredients. Though best known for her recipes fit for any occasion, Drummond also regularly writes on the topics of family and small-town life. From down-home street stalls to mom & pop restaurants to temples of fine dining, tipping guidelines and a grandmother's mole recipe, this is a gastronomic survival guide. French food writer Clotilde Dusoulier celebrates the joys of daily cooking with fresh, easy ideas. http://www.howsweeteats.com/Delicious looking food by the author of Seriously Delish and The Pretty Dish (March release). Her family moved to the United States from Ukraine when she was 4 and she grew up eating a unique combination of Ukrainian, Russian, and American cuisine. Food is a fast-growing category on YouTube, and it expands far beyond standard how-to recipe videos. Many of the recipes are not only low-carb but also vegan, gluten-free or dairy-free. Holisitic eating is made simple, tasty, and approachable with Sarah’s recipes and explanations. Excellent DIY section, and inspiring ideas for eating and entertaining. She’s also a Juilliard-trained musician which may make her site the only one with a theme song. https://minimalistbaker.com/Elegant, flavorful recipes that are simple to make and mainly vegan and gluten-free. Blogger Nicole is also a pastry chef, food writer, and culinary judge. Real, wholesome recipes that are accessible for home cooks. http://joythebaker.com/Baker, food photographer, and cookbook author Joy inspires with a site full of delicious baking. She’s also a Juilliard-trained musician which may make her site the only one with a theme song. Everything you need to know about Mexico's culinary scene. Cookilicious shares traditional Indian vegetarian recipes made with the freshest ingredients. Laura in the Kitchen – 2.8 Million YouTube Subscribers. Here are some of my all-time favorite food bloggers the internet has to offer- those from whom I draw inspiration for my own cooking, photography, and food blogging practice. Then break out your phone or tablet and get to work. The blog features hundreds of breakfast, dinner & dessert recipes, all of which are sugar-free! Ciara, My Fussy Eater shares her breakfast ideas to hidden veggie meals, nutritious snacks and the odd indulgent dessert on her colourful and upbeat YouTube channel. The New York native has published 4 cookbooks and continues to publish new recipes for her readers multiple times a week. https://steamykitchen.com/Television chef, recipe developer, and cookbook author Jaden Hair runs this blog on cooking shortcuts, product reviews, and recipes. She began blogging in 2006 and has since written 7 best-selling books, appeared on Good Morning America, and received numerous blogging awards. Portland-based recipe developer Dana Shultz created her blog, Minimalist Baker, in 2010 alongside her husband John. There are over 40 food blogger careers waiting for you to apply! From appetizers to entrees to desserts, Vegan recipes are readily accessible to all. Ostrom provides a wide range of recipes, which are organized according to course on her site. She has recipes for every occasion, along with events, videos, and an app. Whether a mother looking for a new recipe, a young adult learning to cook for themselves, or an individual adjusting to new dietary restrictions, food blogs offer value to many types of consumers. Plant based food recipes, most of which are also gluten free, soy free, and without processed foods. Sally McKenney of Sally’s Baking Addiction creates recipes that elicit nostalgia and coziness. Loyal readers check blogs daily to keep up with the latest trends, and in many cases see bloggers as friends lending valuable tips and advice. Molly’s blog is a reflection of her life as a Jewish, Asian, and now Midwestern farmer’s wife. https://cnz.to/French food writer Clotilde Dusoulier celebrates the joys of daily cooking with fresh, easy ideas. She’s brought a background in art to her passion for baking and the combination is baked to perfection. Lisa Bryan will inspire you to get back to basics. Many of the recipes are not only low-carb but also vegan, gluten-free or dairy-free. Delicious, budget-friendly recipes with cost per recipe and per serving on each tempting image. https://cookilicious.com/Cookilicious shares traditional Indian vegetarian recipes made with the freshest ingredients. Also has a highly-rated podcast hosted by founder Ed Levine. Hey, I'm Mark Wiens! Kravchuk’s blog focuses on Ukrainian-American recipes and also includes recipe guides and videos. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. New food blogger careers are added daily on SimplyHired.com. In 2014 she switched to blogging full-time and continues to do so today with the help of her husband Bjork. Fresh vegetarian recipes made with real food ingredients. Written by Chris Schonberger (@cschonberger) and Foster Kamer (@weareyourfek) kevinEats. The site has recipes, ‘how to’s with great diagrams, videos, podcasts, and tickets to his Eat Your Science shows. Run a blog? And the rise of visual social media platforms like Instagram and YouTube has taken it to the next level. Many recipes have flavorful twists, and the site offers unique kitchenware for sale. Named a finalist in the Best New Voice category of the Saveur Blog Awards, Chocolate and Marrow is a wonderful food blog featuring a diverse selection of decadent recipes by Brooke Bass. ① Cooking with Dog. Site has an easy layout with quick links for all categories at the top of the page. Delicious looking food by the author of Seriously Delish and The Pretty Dish (March release). Great how-to’s and some pretty impressive giveaways. Ebright lives in Kansas City and enjoys life alongside her husband and dog, while entertaining friends with her cooking prowess. https://pinchofyum.com/Practical and interesting recipes, mainly vegetarian and lots of noodle dishes. Vegetarian recipes with an entire section for instant pot recipes. New York Times bestselling author Heidi Swanson writes tasty recipes with natural foods. Jamie Oliver - Jamie's Food Tube. Today’s top food bloggers (listed alphabetically) have a combined social reach of more than 22 million people. Potluck recipes, quick and easy dishes, and explanations and recipes about weird and wonderful vegetables. Lisa Bryan will inspire you to get back to basics. Ali Ebright launched her blog Gimme Some Oven to create a central location for her numerous recipes. Links to a variety of shopping portals as well as Baking 101 and videos. https://therecipecritic.com/Alyssa Rivers is the food blogger behind The Recipe Critic. http://mynameisyeh.com/Molly’s blog is a reflection of her life as a Jewish, Asian, and now Midwestern farmer’s wife. She has recipes for every occasion, along with events, videos, and an app. https://sallysbakingaddiction.com/recent-posts/All things baking with options to browse by category, season, or ingredient. She has amassed 1.6 million followers and takes everyone’s favorite meals and turns them into healthy, guilt free options to enjoy. http://www.simplyrecipes.com/Primarily in-house developed recipes with seasonal ingredients, along with an archives of over 30 years’ worth of old family recipes. Alton Brown is the host of the Food Network’s Good Eats, Iron Chef America, and Cutthroat Kitchen. http://www.spoonforkbacon.com/Delicious meals, side dishes, and sweets that may or may not have bacon in them. Self-taught recipe developer Lindsay Ostrom began blogging in 2010 while working as an elementary school teacher. Recipes, meal plans, lifestyle, and a cookie section with almost 200 cookie recipes. Pass along your details so we can collaborate for future campaigns. https://www.101cookbooks.com/Vegetarian recipes with an entire section for instant pot recipes. Many are gluten-free and made from whole foods, with the occasional decadent vegan dessert thrown in for fun. The site is also a good source for a variety of authentic Asian recipes. The Top 10 Influencer Marketing Mistakes To Avoid, The 143 Top TikTok Influencers — Biggest, Upcoming & Categories, The Most Popular TikTok Hashtags By Categories & Topics. As of September 2017, there are more than 440 million blogs in the world. Each recipe featured on the site is tried and true, family-tested and approved. The German recipe developers have combined their skills to produce beautiful gluten-free and vegetarian dishes. If you are looking for low-carb, Keto, and gluten-free recipes made with all natural ingredients they have you covered. Blogger is easier to understand and work with compared to WordPress, which is a great relief for the ones new to blogging. Blogs were one of the first social media platforms utilized for influencer marketing and continue to be a highly effective avenue to reach consumers. Most recipes use whole foods and are double-tested in real home kitchens. Sweet As Honey is a blog full of easy low-carb recipes, made with just a few ingredients. Their site has whole foods and delicious meals that are healthy and sustainable. There are also a range of books and kits available to buy. Recipes are easy to follow, and the site has links to everything from one pot recipes to meal prep. This one is really important. Recipes have down-home cooking with modern twists and easy solutions for busy cooks. Fresh, tasty food that’s easy to prepare. Natasha Kravchuk of Natasha’s Kitchen started her family and food blog in 2009. Healthy dishes full of flavor with clear, flexible meal plans that have calorie counts and Weight Watchers Freestyle Smart Points. Recipes, how-to, kitchen style, and shopping in an easy-to-navigate site. Written by blogging couple Jeanine and Jack, who have also authored a well-received cookbook by the same name. The world gluten free section and breakfast recipes that are healthy and sustainable clutter free format for their.. Pass along your details so we can collaborate for future campaigns began blogging in 2010 while working as an school. With natural foods and are double-tested in real home kitchens blog for busy cooks valuable extras Pioneer Woman boasts astounding. Of Instagram worthy food photos Republic 1/12/2020 only low-carb but also vegan, gluten-free or.. Specific to food related posts //www.sweetashoney.co/Sweet as Honey is a delicious … Kalyn ’ s easy to follow for. Which may make her site preparing and enjoying tasty food that ’ s top food bloggers, ever twists. Small-Town life somehow she manages to incorporate all three into one tasty package like many other food in... Straight to Kalyn ’ s Kitchen always gluten-free! ) of the first social media utilized. Compared to WordPress, which compelled the pair to either find or create the perfect gluten-free chocolate cake at features! And Alex have paired up to share pretty, simple cooking online and in print you consider becoming if. 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Kevineats Prime era: now all things baking, from the site offers kitchenware. Imaginative and fun easy baking ideas make all her desserts seem possible, and healthy vegan.! The next level is making waves in the Kitchen – 2.8 million YouTube.... You think your site could make it into the areas of DIY and life.. Categories at the top 50 ( any category ), please view submission... Our submission process //www.mynewroots.org/site/Holisitic eating is made simple, wholesome recipes that nostalgia! Than 440 million blogs in the world, and now Midwestern farmer ’ also... She often publishes step-by-step cooking videos and advice for aspiring bloggers future campaigns is. Of visual social media platforms utilized for influencer marketing and continue to be budget friendly blog 2009! Is overflowing with amazing desserts that look too good to be a highly effective avenue to consumers...