While Ocean Spray is yet to release sales figures, the thirst-quenching meme is sure to have encouraged people to reach for a bottle from the supermarket fridge. Explore the latest, and greatest, creative work from around the globe. The song's sales have since tripled and its streams doubled. In the meantime, TikTok has found a new anthem in Fleetwood Mac’s serene ballad: “Now here you go again, You say you want your freedom, Well, who am I to keep you down.”. : Trending, WhatsApp delays updated privacy policy after user confusion, backlash, Agency Brief: Duncan Channon urges people to quit smoking by empathizing with the struggle, Tracking the marketing industry’s response to political unrest, Facebook picks former Obama official Roy Austin Jr. to lead its civil rights reforms, Burger King overhauls its design with a retro-meets-modern take on its 1969 logo, Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection, McCann's Rob Reilly jumps ship to WPP as global chief creative officer, Q&A: Rob Reilly explains why he is moving to WPP, The U.S. sports betting race is on—and many marketers want a piece of the action, Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience, helped create TikTok’s latest global marketing campaign, Ocean Spray seizes on viral TikTok video, gifts its star a truck and some juice, TikTok deal likely to drag on beyond the election, Here's TikTok's new ad campaign: A love letter to its community as it faces attacks, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. (Richard Drew/AP) By . Behind the Scenes from my gift from ocean spray today.... love the cranberry red @oceansprayinc, A post shared by @Doggface208 (@doggface208) on Oct 6, 2020 at 2:09pm PDT. 1 single in the U.S. during their long career, and it goes all the way back to 1977. 27.) It was produced by the marketing agency Known, which TikTok hired this year. The whole episode is a testament to the capacity of TikTok to cause a sensation. There's no doubt the world is currently on edge, with the ongoing pandemic and upcoming US elections. Features providing insights into the marketing industries. The viral sensation of a Tik Tok video by Idaho potato factory worker Nathan Apodaca (aka 420doggface208), cruising to work on a skateboard after his truck broke down and drinking Ocean … Gliding serenely down the highway with only a bottle of Ocean Spray Cran-Raspberry for company, Nathan Apodaca's intoxicating ode to Fleetwood Mac swiftly went viral, racking up nearly 26 million views on TikTok. The best part about these songs is that they play for everyone around you, too! Now, TikTok wants to highlight its contribution as being the platform that brought it all together. Travis M. Andrews. The new 15-second spot highlights the original video from Nathan Apodaca, known as 420doggface208 on TikTok, who filmed himself sipping Ocean Spray while skateboarding and grooving to Fleetwood Mac’s “Dreams.” The TikTok video inspired a ton of knockoffs on social media, and now TikTok has taken it a step further, incorporating the feel-good vibes into its latest marketing campaign. The ad continues a streak of invaluable media attention for Ocean Spray, which is an agricultural cooperative owned by more than 700 cranberry growers in the United States, Canada and Chile. Fleetwood Mac surprisingly enjoyed only one No. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. So Ocean Spray gave him a truck. Mick Fleetwood, right, pays tribute to Nathan Apodaca, who pays tribute to Fleetwood Mac. - 1 day 11 hours ago. Take a fresh approach to raising your profile with potential clients. I will call upon Your Name And keep my eyes above the waves When oceans rise My soul will rest in Your embrace For I am Yours and You are mine Verse 2 Your grace abounds in deepest waters Your sovereign hand will be my guide Where feet may fail And fear surrounds … - 1 day 7 hours ago, By the song is now sitting at the top of the iTunes single charts. Trump signed orders forcing app stores to stop supporting TikTok in the U.S., and is trying to compel it to sell to a U.S. owner. When Nathan Apodaca posted a video riding his longboard while drinking Ocean Spray juice to the Fleetwood Mac song … As people clambered on board the hype, the stage was set for Ocean Spray to jump in and acknowledge that its juice had inadvertently stumbled upon global fame. By short-form video app has been seriously impacting popular music. Roblox music codes let you play cool songs from TikTok on your in-game boombox. ocean song is a popular song by Zeck | Create your own TikTok videos with the ocean song song and explore 1 videos made by new and popular creators. Tran joined TikTok earlier this year. You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Activate your account. More:Ocean Spray challenge on TikTok is good news for top cranberry producing state Wisconsin Responding to the Task&Purpose reporter via Twitter, the … - 1 day 2 hours ago, By TikTok. However, the brand decided to sit back, play it cool and allow the meme to unfold organically. Lindsay Rittenhouse @mickfleetwood @420doggface208. Last year Lil Nas X ‘Old Town Road’ (and its many remixes) became the longest-reigning Billboard Hot 100 Number 1 in the chart’s history after initially going viral on TikTok. Today, everyone is talking about Ocean Spray finally joining in on the viral skateboarding TikTok. TikTok user @420doggface208 brought Fleetwood Mac's 'Dreams' to Gen Z on Saturday. Between Oceans is a popular song by Puppy Kisses | Create your own TikTok videos with the Between Oceans song and explore 0 videos made by new and popular creators. Fleetwood Mac’s 1977 hit “Dreams” hit No. It turns out that Apodaca was in fact longboarding to work after his car battery had died, and so over a week after his video went viral, Ocean Spray delivered him a new one, laden with bottles of Cran-Raspberry. Fleetwood Mac is seeing a boost, too. Viral video fits right into the scrappy social platform's marketing campaign that showcases its role in culture, The top 5 most creative brand ideas you need to know about right now, 10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend, Amazon will let companies build voice assistants on Alexa, Burger King’s Fer Machado is obsessed with Bill Bernbach, and … White Castle for Valentine’s Day? Today, everyone is talking about Ocean Spray finally joining in on the viral skateboarding TikTok. Ocean Spray gifted a pickup truck to the TikTok sensation who shot a selfie video skateboarding, drinking Ocean Spray Cran-Raspberry juice out … Until now. The Ocean Spray-Fleetwood Mac video certainly did that. Idaho TikTok Star Who Sent Fleetwood Mac Sales Soaring Nathan Apodaca, 37, of Idaho Falls, recorded a laid-back video while riding a skateboard downhill … ... and sipping from a jug of Ocean Spray. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. 1 on iTunes after Apodaca’s homage to the song went viral last week. A TikTok user's video showing him skateboarding while drinking a container of cranberry juice as a classic 1970s song plays has gone viral and led to some surprises for the Idaho man. Michael Applebaum Tik Tok star Nathan Apodaca's video of skateboarding while drinking cranberry juice and listening to Fleetwood Mac's "Dreams" went viral in September. 43-years after Fleetwood Mac's Dreams first hit the charts, the song is now sitting at the top of the iTunes single charts, and the band's Greatest Hits is second in the album charts. October 4, 2020 - Mick Fleetwood recreates the TikTok. All thanks to a man sipping Ocean Spray on a skateboard. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Ocean Spray gifted the TikTok star Nathan Apodaca a 2020 Nissan Titan PRO-4X and a trunk full of Ocean Spray. “The video, posted by Nathan Apodaca — perhaps better known to some as 420doggface208 — was as simple as it comes: He rides a long board down the road, drinking Ocean […] Watch Man’s Tik Tok ft Ocean Spray & Fleetwood Mac Classic Song Goes Viral Video – Web TV Hub - Helping publishers increase engagement, improve monetization and drive new audiences. The new TV commercial comes with a disclaimer, warning viewers not to try the skateboard stunt as “personal injury may result.” But if a person does feel the need to film themselves on a skateboard drinking juice and swaying to the music, well, they just might win a truck and a starring role in a commercial. Search 2,345 jobs in marketing, advertising, creative and media. Lindsay Rittenhouse TikTok could use the goodwill. All rights reserved. TikTok made a TV commercial from the Ocean Spray-Fleetwood Mac crossover video that became a viral hit, and it ran during Major League Baseball’s Playoffs on Thursday (watch the ad below). Oceans is a popular song by Chad Post | Create your own TikTok videos with the Oceans song and explore 0 videos made by new and popular creators. 24 on Spotify's US Daily chart on Sept. Ocean Spray surprises Nathan Apodaca with a new truck after his Fleetwood Mac Tik Tok video went viral; Mick Fleetwood weighs in Nathan Apodaca is … Providing great companies with the recognition they deserve. Beyond its dense library of bite-size memes, the short-form video app has been seriously impacting popular music. Ocean Spray gave away a truck to a man whose TikTok post went viral as he sipped juice and lip-synched to a Fleetwood Mac song while riding a … The social video platform is in a fight with the U.S. government after President Donald Trump labeled it a national security threat because it is owned by Chinese-based ByteDance. Ocean Spray jumped on the attention from the video, too, and gave Apodaca a truck as part of a promotion after he made their juice more famous than it’s been in decades. Holding events to support, inform, challenge and advise. Stevie Nicks has effectively ended the "Dreams" TikTok challenge. You may unsubscribe at any time. The TV commercial was set to run during MLB playoff games and the National Basketball Association's Finals, as well as through digital channels, according to Known. (The song also climbed as high as No. Lindsay Rittenhouse ... Apocada gets a gift from Ocean Spray. Known also helped create TikTok’s latest global marketing campaign, called “It Starts on TikTok,” which was meant to highlight all the ways the service impacts culture. The fight is now in U.S. courts. Creating compelling content your customers will love. Then, inspired by the video, Ocean Spray's chief exec Tom Hayes hopped on his skateboard to record his own version. Did we just become best friends? Garett Sloane is the tech reporter at Ad Age. The TV commercial features the original TikTok video with flashes of a few of the copycats around Apodaca’s version. The Ocean Spray-Fleetwood Mac video certainly did that. TikTok. 1 on iTunes after Apodaca’s homage to the song went viral last week. Ocean Spray is giving back after a TikTok video featuring one of their products exploded online. The song "Dreams" is back on top songs … The Latest news for the marketing & media industries. The argument could drag out past the November presidential election. In a rather meta development to the heartwarming viral video of a man skateboarding down a freeway while drinking Ocean Spray juice and singing along … Apodaca, therefore, offered a refreshing respite from the madness, inspiring the social brigade to begin creating their own versions, including the 73-year-old Fleetwood Mac's namesake drummer Mick Fleetwood, who specifically joined TikTok just to get involved. His TikTok went viral. The album's song "Dreams" reentered the Billboard chart recently after a viral TikTok video. Fleetwood Mac’s 1977 hit “Dreams” hit No. Quite possibly the purest thing on the internet right now – who knew all the world needed was Ocean Spray, Fleetwood Mac's Dreams and carefree skaters? This article is about: World, Water Cooler Creative, Creative, Brand. Are you a print subscriber? On Thursday, the Trump administration’s Department of Justice filed its latest motion to enforce the penalties against TikTok, since a judge sided with the company postponing a ban. TikTok’s head of global marketing Nick Tran was just named to Ad Age's 40 Under 40 for his role in shaping the use of social media over the years at brands like Taco Bell and Hulu. 2 hours 32 min ago, By